Kudos to Bruce Schneier for finding this:
It's a service for the faithful to post messages and all their financial information that can then be sent to their 'left behind' friends. They offer it for $40 for the first year and a reduced fee for each following year.
For those who are interested, I am now underwriting dragon insurance policies for $20 a year, (excluding Komodo Monitors). Buy now and I'll give you a 10% discount on goblin insurance*.
*Offer not applicable to the World of Warcraft.