Friday, November 7, 2008

Smart DRM Use

Kotaku is reporting that the game Sacred 2: Fallen Angel has Digital Rights Management software that enables people to download and play a fully functional version of the game for a period of 24 hours.

This is a great idea. The publishers are encouraging their customers to share. This is a fantastic marketing technique that I believe will net them more customers than they would get through traditional video game marketing.

I hope the game doesn't suck, because I'd love to see more of this use of DRM.

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